Opening cases in CSGO has always been a particular trend that streamers and YouTubers cash into. The aforementioned "boxes" filled with merchandise are the top-selling products available on Steam. Steam market (if you are comparing them only with Counter-Strike: Global Offensive items). People often purchase cases not to get an attractive skin or a nice look, but rather because they have the illusion of winning, which is a form of gambling. Sure, the odds of losing a high-priced gun are real however they are not that high therefore Valve's method cannot be considered to be recoupable.